Operator,
not observer.
Gokhshtein PR wasn't assembled from agency alumni. It grew out of a media operation that publishes every day — and still does.
Four rules. No exceptions.
Senior people, always
The strategist who wins your business runs your account. No junior handoff, no rotating cast, no learning your category on your retainer.
A written plan or nothing
Every engagement starts with a document: message, targets, channels, timeline. If we can’t write it down clearly, we don’t understand it yet.
Straight reads
We tell you when a story isn’t there. Agencies that agree with everything are expensive yes-men — and the market can tell.
Coverage that compounds
One hit is a data point. We build sequences — each placement making the next one easier and the narrative harder to argue with.
The people in the room.
The firm’s daily show has hosted the founders, executives, and policymakers shaping the next decade of finance. That access is what every account inherits.
He ran the newsroom. Now he runs your narrative.
David founded Gokhshtein Media in 2016 and built it into a 2M+ audience and a daily show, The Breakdown — 700+ episodes at the intersection of crypto, finance, politics, and culture. His background runs through traditional finance and a run for U.S. Congress. He has spent years on the other side of the pitch, deciding what gets covered and what gets deleted.
That perspective is the product. When we say an angle won’t land, it's not a hunch. When we say a story is ready, it's because we’ve seen what a desk does with it.
The full David story → davidgokhshtein.comNo junior handoff.
At most firms, the founder wins the pitch and a junior runs the work. Here, the people who win your business are the people who run it — start to finish.
Senior on every account
You get operators who have placed the story, run the launch, and handled the crisis — not someone learning on your budget.
Deliberately lean
We take on a limited number of clients a year, so the people you hire are the people in the room, every week.
Both sides of the pitch
Our team knows how a newsroom actually works, because we run one — we decide what gets covered and what gets deleted, daily.